Hi, I’m Will, and I’m a creative who builds sound and music businesses.

I’m the Founder of Song Athletics, a creative studio focusing on music, technology and culture.

I coach and advise business leaders, too.

I studied engineering, ran a record label, have a PhD in psychoacoustics, and was the CEO of a global music technology company. I’m passionate about independent music, learning and family.

Get in touch.

I’ve worked with:

Abbey Road Studios • Ableton • Adidas • AIR Studios
ATC Group • Bang & Olufsen • BBC • Believe Music
Endlesss • Focusrite • Klevgrand • London Contemporary Orchestra
Mastering.com • Max Richter • Native Instruments
Ninja Tune • NTS • Output • Polyend • Saffron Music
Spitfire Audio • Studio Richter Mahr • Universal Audio
Universal Music Group • University of Surrey • Warp Records