Hi, I’m Will, and I run sound and music businesses.

I’m the Founder of Song Athletics, a creative studio focusing on music, technology and culture.

I coach and advise business leaders, too.

I studied engineering, ran a record label, have a PhD in psychoacoustics, and was the CEO of a global music technology company. I’m passionate about independent music, learning and family.

Get in touch.

I’ve worked with:

Universal Music Group • BBC • Adidas • Abbey Road Studios
ATC Group • Believe Music • Ninja Tune • Warp Records
Universal Audio • Focusrite • Spitfire Audio
NTS • Saffron Music • AIR Studios • Ableton
University of Surrey • Bang & Olufsen • Output
Endlesss • Studio Richter Mahr • Native Instruments